RFP News

Published on Nov 25, 2010

Wipro Technologies announced the availability of ‘Wipro ClickLoyalty’, a customer loyalty management solution on Salesforce.com’s AppExchange 2.

Built using Force.com, the enterprise cloud computing platform, ClickLoyalty is readily available for test drive and deployment on AppExchange 2 at Salesforce.com. This solution is suited for multiple industry processes and covers features like multilevel rewards and behavioral promotions along with superior loyalty analytics.

With an inherent smart design tailored for flexibility and scalability needed in a loyalty program, it utilizes the mature sales and marketing processes of the CRM system to help implement loyalty strategies. Businesses can now reduce churn, retain customers and positively impact their bottom-line.

“Wipro’s strong focus on agile delivery with a pool of industry and solution experts and a decade long experience in CRM domain enables them to have a successful trail of top Salesforce.com customers globally. Wipro ClickLoyalty solution is an endorsement of Force.com, real-time analytics and social media which businesses can now truly profit from,” said Kendall Collins, Chief Marketing Officer, Salesforce.com.

“With roots set deep in an enterprise architecture framework, Wipro ClickLoyalty rests on the strengths of a CRM package, eliminating integration issues faced when using a point solution. Wipro ClickLoyalty enables its users to develop, run and track simple as well as complicated loyalty management programs which can be integrated with the campaigns, POS systems and the financial systems,” added C S Swaminathan, Group Practice Head – CRM and SCM, Wipro Technologies.

Wipro will be attending ‘Dreamforce 2010’, the cloud computing event of the year, at Moscone Convention Center in San Francisco from December 6 to December 9, 2010. Be sure to stop by booth no 507 for a demo and more information.***

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