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SeaChange’s On Demand Group Delivers 3D Movie First for du’s VOD Service
Published on Dec 29, 2010

The multi-screen content aggregator On Demand Group, a subsidiary of SeaChange International, has completed a deal to deliver theatrical 3D content over UAE’s integrated telecom service provider du’s Video on Demand (VOD) service. On-demand streaming of “StreetDance 3D”, the U.K.’s top grossing dance movie with takings of 11.6m, which started 25th December is a 3D first for the Middle East and marks the further expansion of On Demand Group’s extensive content handling capabilities.

“3D is a great new addition to our bouquet of offerings, as we celebrate the first anniversary of the launch of our innovative VOD services in December 2009. Depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to customers and we hope they will enjoy this new technology and watching movies in a new format,” said Farid Faraidooni, chief commercial officer, du.

“Clearly the global video industry is excited about the potential for 3D and our many content clients are among them,” said Tony Kelly, chief executive officer of On Demand Group. “In this very short period since du’s Video on Demand launch — less than a year — our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to on-demand and pay-television operators. This 3D first sets du apart from the competitors yet again.”

du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for video-on-demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group is fully supporting the movie debut and driving its uptake through a range of on-screen promotions and in-market promotional services.

“StreetDance 3D” follows a street dance crew in inner city London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.**

Vendor name: On Demand Group
Product type: Infrastructure | Video Solutions | Voice and Visual

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