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Capgemini Selects the Web to Launch its New Brand Promise
Published on Nov 16, 2010

Capgemini, one of the consulting, technology and outsourcing providers, confirms its strategic choice of the web to launch its new brand slogan “People matter, results count.” and global advertising campaign. This campaign showcases Capgemini experts who share business proof points to concretely demonstrate what they can deliver to their clients. Launched on November 15 on the web, this international campaign will run until the end of March in ten of the Group’s key markets[1] across three continents. Thanks to this investment, Capgemini will become a major online brand in its sector during the campaign.

With its new brand promise “People matter, results count.”, Capgemini highlights the determining role of people in companies’ success. This promise represents a new phase in the Group’s brand identity, in line with the “Collaborative Business Experience”[2] concept created by the Group several years ago to explain its way of working. “People matter, results count.”, however, goes a step further, in expressing the decisive influence of people on results.

For Philippe Grangeon, Capgemini Group Marketing & Communications Director: “Today, in our markets, technological excellence is a prerequisite. Our clients are looking for the partner who can best understand their needs and can help them achieve the best results. They share our conviction: technology can only be a success when it is operated by and for people. This is what we express in our new slogan. Also, by making the web the backbone of our communications and marketing strategy, we aim to build the leading digital brand in our sector of activity. The Internet is the medium which privileges our different audiences – clients, prospects, and young graduates – as well as our own people. It is also an extremely versatile medium where a wide variety of content can be shared.”**

Vendor name: Capgemini
Product type: Consultancy | Corporate Actions | Infrastructure

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