Founded in 1999, Apptricity was formed in response to a growing frustration among corporations over the cost and inefficiency of complicated enterprise software developments, implementations and deployments. Organizations have benefited and continue to benefit from automating business processes with traditional enterprise resource planning (“ERP”) solutions. However, the willingness among organizations to invest in custom-built applications and development tools that require one to two years of countless lost dollars and employee resources before being functional and valuable is fast disappearing. Companies don’t want to integrate, customize, and force-fit their individual business needs into software architecture. They want to buy solutions they can implement immediately and that leverages the technology they already have.