RFP News

Alliance Data Signs Multi-Year Renewal Agreement With Reeds Jewelers, A Top-50 North American Jewelry Retailer

Published on 26 Jan 2012

Alliance Data Systems Corporation (NYSE: ADS) announced it has signed a multi-year renewal agreement to continue providing private label credit card services to Reeds Jewelers (www.reeds.com), a leading multichannel jewelry retailer with 60 stores in 13 states including e-commerce and catalog sales channels. A purveyor of certified diamonds, diamond rings, fine jewelry, watches, and distributor of leading designer brand jewelry, including several luxury brands, Reeds also boasts strong bridal product line sales. Founded in 1946 and headquartered in Wilmington, N.C., the family-owned and operated company has been an Alliance Data client for 10 years.

Under terms of the agreement, Alliance Data will continue to provide private label credit card services for the Reeds Jewelers Credit Card program, including account acquisition and activation, receivables funding, card authorization, private label credit card issuance, statement generation, remittance processing, customer service functions, and marketing services. Program benefits exclusive to cardholders currently include convenient, flexible payment and financing options, no annual fee, and online account management features. In addition, Alliance Data is collaborating with Reeds to develop and launch a program that enhances the Reeds Jeweler Credit Card value proposition to cardholders. This new 'customer-nurture' marketing concept, exclusive to cardholders, may include incentives to drive customer repeat visits and purchases to redeem offers such as special discounts on bridal jewelry cleaning, repair, and future purchases at Reeds Jewelers.

"Reeds Jewelers strives to make every customer feel like family through our personal service, attention to detail, quality products, and a comfortable, stress-free buying experience," said Alan Zimmer, owner and president of Reeds Jewelers. "Alliance Data helped us launch the Reeds Jewelers Credit Card program more than a decade ago, and with the company's retail industry experience and expertise in the jewelry vertical in particular, it has helped us offer our customers just one more way we can improve their shopping experience and level of satisfaction with our brand. At the same time, Alliance Data has helped us grow our portfolio of cardholders and continuously drive incremental sales by offering promotional payment plans and flexible credit options to our customers."

"Reeds Jewelers is a valued, progressive client with a laser-straight focus on customer satisfaction, and we're excited to continue our long-term partnership with this company to deliver additional value to its customers," said Melisa Miller, president of Retail Services for Alliance Data. "With our extensive cross-channel retail expertise and aligned customer service synergy, we're fully prepared to continue to grow the private label card program and drive customer loyalty through tailored payment promotions and targeted credit solution and marketing campaigns for Reeds. We look forward to extending our collaborative partnership to help Reeds better target and engage their customers with the brand, as well as achieve their sales and growth goals."

Tags

Product type:	Data | Retail

0 comments Post Comment