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IBM 2010 Global CEO Study: Creativity chosen as Most Crucial Factor for Future Success
Published on 18 May 2010

IBM

According to a new IBM survey of more than 1,500 Chief Executive Officers from 60 nations and 33 industries, chief executives support that -- more than rigor, management discipline, integrity or even vision -- successfully controlling a growing complex world will ask for creativity.

CEOs believe that their enterprises are adequately ready to manage a highly volatile, increasingly complicated business environment. CEOs are confronted with large number of shifts - new government rules, changes in global economic power centers, accelerated industry transformation, rapidly evolving customer preferences - that, according to the researches, can be overcome by instilling "creativity" throughout the company.

More than 60 percent of CEOs believe industry transformation is the top factor putting affords to uncertainty, and the finding indicates a need to explore innovative methods of managing an organization's finances, structure, and strategy.

The researches also uncover starkly strategic priorities and concerns among CEOs in Asia, Japan, Europe or North America.

Frank Kern, senior vice president said: "Coming out of the worst economic downturn in our professional lifetimes -- and facing a new normal that is distinctly different -- it is remarkable that CEOs identify creativity as the number one leadership competency of the successful enterprise of the future".


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Vendor name: IBM
Product type: Market Analysts

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