RFP News
Published on Feb 08, 2010
Hartville Group, Inc. has selected Unica's web analytics solution, NetInsight(TM), to gain customer insight and better measure interactive marketing initiatives.
Founded in 1997, the Hartville Group is the independent pet health insurance company and the ASPCA's only strategic partner for pet health insurance. The ASPCA is the country's animal welfare organization. NetInsight is designed to enable the Hartville Group, which provides pet insurance in all 50 states, plus the District of Columbia, to more effectively market to its growing customer base.
"We selected NetInsight because we needed to understand our users across all of our web properties," says Anthony Mariani, creative services director, the Hartville Group. "With NetInsight, we expect to accurately measure conversion and attrition rates, and to better measure the effectiveness of marketing programs and campaigns in a single, easy to use, web browser-based interface."
"Successful companies like the Hartville Group want to be able to integrate and act on rich information about customers and prospects in a straightforward manner requiring neither significant time nor resources, which is why they're turning to Unica and NetInsight," says Akin Arikan, interactive marketing evangelist, Unica.
"NetInsight provides companies backward and forward looking insights to intelligently market to and improve experiences of their users." *
| Mandate details | |
|---|---|
| Provider | Unica Corporation |
| Client | Hartville Group, Inc. |
| Mandate value | Undisclosed |
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