RFP News

Published on Sep 30, 2009

It has been a year since the Dow was at 11,000. It still remains below 10,000, after reaching its low below 7,000 in the second quarter of 2009. Retail brokers have witnessed the value of fee-based assets, and their associated revenues, decline with the drop in market valuations. However, most have experienced increased levels of retail transactions as the market picked up.

PriceMetrix ValueOne users have fared well in what has been a tumultuous financial period filled with anxious clients and significant industry change and consolidation. ValueOne usage has expanded significantly in the last few years and now provides systematic and scalable practice management tools that are generating positive, measurable results for 10,000+ retail Financial Advisors in North America.

We examined how ValueOne users performed in three dimensions over the last year: fee based products, client penetration, and pricing. The short answer: they fared very well indeed.

• 52% of ValueOne users sold additional products to existing clients, increasing their cross-sell and penetration;

• 41% of ValueOne users increased their number of households with feebased accounts;

• 43% of ValueOne users maintained or increased their levels of transactional pricing.

“Used as a tool to segment my business, measure pricing, and to compare my model to my peer group, PriceMetrix is an integral part of my business. It is a vital part of resetting growth targets, establishing my plan for growth, and capturing opportunities following the most significant financial crisis we have lived through since the Depression,” says Robert Byler, portfolio manager and director, Private Client for GMP Private Client L.P.

Additionally compelling are the average client improvement results achieved in the first year of working with the ValueOne Program:

• 12% increase in total assets;

• 13% increase in total revenue;

• 13% increase in percentage of list price realized; • 22% increase in average household assets; and

• 15% decrease in trades below discount brokerage rates.

“In the last twelve months, one of our larger clients experienced a $12 million revenue lift on a $1 million spend,” says Doug Trott, president and CEO of PriceMetrix. *

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