Online Resources Corporation has launched the next generation of its online banking and bill payment services, with approximately 200 clients deployed to date.
The result of a two year, multi-million dollar investment, Online Resources` hosted Internet Banking and Bill Pay applications now feature:
Highly adaptive, intuitive navigation - created in conjunction with usability, visual design and information architecture specialists, the new interface was consumer tested to meet the needs of any level of online banker, from the novice statement viewer to the small business user to the experienced power payer. The new, clean interface uses the latest in Rich Internet Applications (RIA) technology and "smart windows" for easy access to important information, which reduces information overload for the consumer.
Intelligent marketing and CRM tools - leveraging consumer-specific data, these new tools maximize awareness and education, boost online customer service power and drive adoption and up-sell opportunities. Driven by consumer usage pattern intelligence, the service incorporates contextual messaging throughout the interface, such as help links and advertisements that are timely and relevant to the user.
Seamless premium payments services - extensively integrated expedited payments, bill presentment and personal financial management services to promote deeper online interaction and individualization, backed by the consumer-friendly, real-time guaranteed funds model that puts the consumer in greater control of their finances.
"We are pleased to provide our customers an enhanced online banking and bill payment service. The Online Resources product incorporates usability best practices with enhanced bill payment features in a fresh, easy-to-use interface," says Susan Peterson, chief retail banking Officer for MB Financial Bank. "The integrated online banking and bill payment services provides a superior online experience for our customers through what we call ibankmb.com."
"Online Resources` new release achieves a unique balance in providing comprehensive online services while delivering an intuitive, consumer-friendly interface," says Sandra Shiba, service and information manager at the University of Utah`s University Credit Union. "We are very pleased to make this latest release available to our members as an extension of our high quality service."
"We believe we have addressed three complex areas - usability, marketing and payments - that are crucial to a successful online channel through an enhanced set of services that are sophisticated yet simple to use," says David P. Munger, vice president of Online Resources` Banking Payment Services. " *
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