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Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.
The service is accessible on TMSfactory (Create a new campaign using TMS express and the “Tiny URL widget” module) and offers to customize a widget linked to a tiny URL which can be posted on a social media. On the other hand, the service offers to associate mobile coupons (country localized) to this widget. This pull service will distribute the mobile offer to “opt in” consumers in targeted countries via a free SMS message alert.
“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5 million followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies. With this service - Tiny URL widget - we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, co-founder, TheTMSway. *