RFP News

Akamai Helps Retailers Reach in-Market Consumers and Drive Transactions

Published on 21 Oct 2009

Akamai Technologies, Inc. (NASDAQ: AKAM), powering video, advertising, dynamic transactions, and enterprise applications online company, announced the availability of ADS predictive segments, part of Akamai’s Advertising Decision Solutions (ADS) line, a solution that provides multi-channel retailers, product manufacturers, travel, and telecommunication websites with a way to drive incremental transactions online.

ADS predictive segments are based on sophisticated predictive analytics and modeling of data from the industry’s only online consumer shopping data cooperative. Retailers can access the power of the Akamai data cooperative by running online ad campaigns on acerno, the Akamai’s add network™, in order to reach in-market online shoppers with display advertising in real time and at scale. The benefit for retailers is a quantifiable improvement in reaching the right consumers and driving transactions. For an Internet Retailer 100 company, for example, Akamai’s predictive segments solution was able to drive a 2.5 percent incremental increase in online sales on average per month.

In addition, by eliminating the requirement to implement tracking pixels, ADS predictive segments enable retailers to launch campaigns quickly, with limited effort required from their IT departments. Faster ‘time-to-live’ means retailers don’t have to miss time-sensitive campaign opportunities. Plus, the more effective system enables larger and higher performing campaigns.

“How a consumer shops is the best predictor of what they are in-market for right now. This has been proven true for many years in the offline world, and is now proven true online as well,” said Mike Afergan, Akamai’s CTO and senior vice president of Advertising Decision Solutions. “Akamai leverages comprehensive and anonymous shopping data in order to help our clients advertise their products on the acerno add network™ to consumers who are in-market for what they sell. As a result, Akamai can drive significant volume for our customers, in some cases over 10 percent of online sales, in effect becoming a new sales channel. Now, with the introduction of ADS predictive segments, available with or without pixels, we are creating an even faster way for retailers to drive incremental sales. And, because everything is priced on a cost-per-action (CPA) basis, advertisers only pay when a transaction occurs, which ensures that the program’s economics are in line with their financial objectives.”

Source: Business Wire

Tags

Vendor name:	Akamai Technologies Inc.
Product type:	Data | Retail | Video Solutions | Voice and Visual

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